Felicia Pennant is Founder/Editor of Season Zine and consultant working at the intersection of football, fashion and culture. A passionate advocate for women in sport, Felicia continues to build and nurture community through everything she does, and we’re endlessly inspired by her.
With 2025 shaping up to be a landmark year for women’s sport, Felicia has been busy collaborating with leading brands on campaigns, podcast appearances, event hosting and more.
Please find a round-up of recent highlights below and a huge congratulations to Felicia. We can’t wait to see where this journey takes her next!
LEVIS X SEASON ZINE
Felicia was one of seven Female Football Fashion leaders to unite with Levis to express their fandom and creativity ahead of a huge women football summer.
NEW BALANCE
Felicia spent 36 hours in Amsterdam with New Balance hosting a panel talk about football beyond the pitch, gathering women across various industries.
SCHUH X SEASON ZINE PARTY
Season Zine X Schuh hosted a watch party for the Women’s Euros England vs Wales Match with branded ice, pint glasses and scratch cards.
FOOTLOCKER UNLOCKED PODCAST
Felicia was invited to feature on the Footlocker Unlocked podcast to discuss the Euros, her inspirations and favourite all time sneakers
