BEAUTY INDUSTRY ICON, VISIONARY ARTIST, AND THE PIONEERING FORCE BEHIND BEAUTY FUTURISM; A MOVEMENT REDEFINING CREATIVITY IN MAKE UP, BEAUTY AND IDENTITY.

Blending art, science, and technology, she leads global conversations on how technological innovation transforms human identity across both digital and physical realms. Alex's groundbreaking collaborations span some of the world’s most iconic fashion and beauty houses, including Chane, Issey Miyake, Alexander McQueen, Shiseido, NARS, and Estée Lauder, as well as tech giants such as Google, Microsoft, Samsung, and Epic Games. 

Through these partnerships, Box brings a deep understanding of the evolving relationship between creativity and emerging technologies. As the former Creative Director of cult beauty brand Illamasqua, she propelled the company to international acclaim by challenging conventional beauty standards and championing diversity and individuality. Her distinct visual language and boundary-pushing approach have attracted a global following and earned her collaborations with cultural icons including Lady Gaga, Frank Ocean, and Michael Stipe.

TED TALK

ESTEE LAUDER X DECENTRALAND

19/99 PODCAST

VISUAL ATELIER

WIRED MAGAZINE