DR. ALEX BOX

INTERNATIONALLY RENOWNED BEAUTY TECH EXPERT, FUTURIST AND CEO OF VIRTUAL COSMETICS SOFTWARE, V-METICS, REDEFINING CREATIVITY, ETHICS AND IDENTITY DESIGN IN MAKE UP, SCIENCE AND TECH.

Evolving the beauty narrative, exploring post-human identity and beauty futurism through immersive and creative technology, Dr. Alex Box is pushing beauty boundaries, and inspiring others to do the same. As an esteemed beauty tech expert, artist, public speaker, identity designer and editor; she has helped shape cutting-edge art and fashion magazine King Kong, built the internationally renowned brand Illamasqua to cult status, delivered a widely applauded TED talk and posed questions about how and why we create, challenged social media culture.

As the pioneer of Beauty Futurism, Dr Alex Box's innovative and multidimensional approach has established her as the creator of a new visual language - and a dialogue that exists between the body and movement, artistic expression and scientific enquiry. Her unique fusion of science, technology, and beauty secured her role as a key artist - collaborating with the world's leading designers (Issey Miyake, Chanel, Alexander McQueen, Gareth Pugh, Vivienne Westwood), photographers (Nick Knight, Paolo Roversi, Sølve Sundsbø), musicians (Lady Gaga, Frank Ocean, Michael Stipe, Robert Smith) and tech developers (Google, Microsoft, Samsung, Magic Leap). Dr Alex Box has collaborated with Estee Lauder and Decenterland to design their first POAP and wearable in the Meteverse, before becoming one of Shiseido’s 'Inspirational Female Founders' of their NFT Community' Program and partnering with NARS and SuperRare to launch an exclusive NFT and AR filter inspired by their iconic Orgasm shade .