SAM CHAPMAN

SAM CHAPMAN IS AN AWARD-WINNING BEAUTY EXPERT, MAKE UP ARTIST AND PROMINENT GLOBAL CREATOR WITH 1.2M INSTAGRAM FOLLOWERS AND A GROWING PLATFORM ON TIKTOK AND YOUTUBE.

Best known as one half of Pixiwoo, Sam’s legacy as a pioneering voice within beauty continues to resonate with a loyal, highly engaged community. Renowned for her honest, intelligent and relatable approach to beauty, Sam blends deep industry and product knowledge with lived experience — offering expert tutorials, product insights and a grounded take on make up, beauty and lifestyle all shaped by a deep love of make up history, art and culture. In 2025, she launched her own beauty brand RUM, cementing her return to the beauty space on her own terms.

Her 2024 collaboration with Beauty Pie was a sell-out success, with multiple SKUs selling out in days and features in British Vogue and Grazia. She has also recently worked on brand partnerships with MAC, Medik8, Charlotte Tilbury, Shiseido, SpaceNK, and NARS, and has hosted masterclasses for brands including Rare Beauty and Kulfi, bringing her professional artistry and trusted voice to brand communities and campaigns.