CAKE NOT CRUMBS IS A CULTURAL COMMENTATOR, STORYTELLER AND CONSULTANT.
Through his platform @cakenotcrumbs, Rhys McKee unpacks the intersections of fashion, footwear and culture — always with a finger on the pulse and a personal touch that cuts through the noise. A former Head of Social at END. and contributor to The Drop Date, Rhys bridges editorial storytelling with real community insight. Whether shaping strategy for global brands or crafting content that resonates, he brings a thoughtful, human-first approach and a fluency in both brand and audience. Smart, self-aware and never too cool to care, Rhys balances hype with heritage through sharp, story-led visual content that keeps fashion culture interesting.
