WE ARE COMMITTED AS AN AGENCY TO WORKING INCLUSIVELY AND WITHOUT PREJUDICE. WE EXPECT OUR CLIENTS TO SHOW ALL CRUMB HUMANS DIGNITY, RESPECT AND COMPASSION. OUR VALUES AS AN AGENCY ARE AT THE CORE OF EVERYTHING WE DO. WE EXPECT THESE VALUES TO BE UNDERSTOOD AND MUTUALLY AGREED TO BY BOTH OUR TALENT AND CLIENTS TO ENSURE A NON-OPPRESSIVE AND RESPECTFUL WORKING ENVIRONMENT FOR ALL.

PLEASE FIND OUR FULL INCLUSIVITY POLICIES BELOW :

• UNDERSTANDING AGE
• UNDERSTANDING ABLEISM
• QUEER MANIFESTO
• BODY POSITIVITY
• ANTI RACISM

OUR VALUES:

RESPECT & INTEGRITY : TO WORK AS A TEAM WITH RESPECT, TRANSPARENCY, KINDNESS AND HUMILITY.

EDUCATION & COMMITMENT : TO VALUE OUR POSITION WITHIN OUR INDUSTRY AND HOW WE CAN AFFECT CHANGE FOR THE BETTER. WE ACKNOWLEDGE THE NEED TO CONSTANTLY LEARN AND SEEK TO IMPROVE.

IT IS OUR HOPE TO BUILD STRONG, LONGLASTING AND AUTHENTIC RELATIONSHIPS BETWEEN OUR CLIENTS AND TALENT WHICH CAN BE MUTUALLY BENEFICIAL AND ENSURE THAT CAMPAIGNS, SETS AND CONVERSATIONS ARE WELCOMING AND TONALLY CORRECT.

WE ASK THAT YOU TAKE A MOMENT TO READ THROUGH OUR INCLUSIVITY POLICIES, TAKE THEM ON BOARD, SHARE WITH YOUR TEAMS AND HOPEFULLY REFER BACK TO IT IF ANY QUESTIONS ARISE IN THE FUTURE.

THIS IS OUR FRAMEWORK OF HOW WE WISH TO OPERATE, AND WHILST THERE ARE MANY DIFFERING OPINIONS ON LANGUAGE AND TERMINOLOGY, WE DON’T WISH TO IMPOSE OUR VALUES ON YOU. HOWEVER, WE DO HOPE THAT YOU CAN FOLLOW AND RESPECT THEM WHEN WORKING WITH CRUMB TALENT.

WE BELIEVE THAT THE FUTURE OF OUR INDUSTRY DEPENDS ON INCLUSIVITY AND REPRESENTATION OF ALL MARGINALISED COMMUNITIES AND THAT GLOBAL BRANDS CAN WORK WITH OUR TALENT TO SET A PRECEDENT ON HOW IT SHOULD, AND CAN BE DONE.

ENSURING EQUAL OPPORTUNITIES

IT IS THE EXPERIENCES, INSIGHTS AND CREATIVITY OF OUR TALENT WHICH KEEP OUR AGENCY MOTIVATED. DIFFERENT BACKGROUNDS AND PERSPECTIVES ARE WHAT DRIVE CREATIVITY; EQUAL REPRESENTATION AND INCLUSION ARE ESSENTIAL TO EVERYTHING WE VALUE. WE WORK HARD TO MAKE OUR TALENT FEEL VALUED AND ENSURE WE ARE PROVIDING EQUAL OPPORTUNITIES FOR EVERYONE WHO APPLIES AND IS REPPED BY CRUMB. WE SELECT OUR TALENT BASED ON WHAT THEY CAN BRING TO THE AGENCY AND HOW SUITED WE ARE TO THEM AS AN AGENCY; REGARDLESS OF GENDER, ETHNICITY, AGE OR DISABILITY. OUR SUCCESS DEPENDS ON THIS. WE DO NOT PRACTICE OR WISH TO BE A PART OF TOKENISM OR VIRTUE SIGNALLING..

IT IS OUR DUTY TO PROTECT OUR TALENT AND ENSURE THAT ALL OF OUR CLIENTS ARE ACTING ETHICALLY AND WITHOUT PREJUDICE AT ALL STAGES FROM INITIAL ENQUIRY THROUGH TO SHOOTING. TALENT CAN ONLY BE BOOKED THROUGH CRUMB ON THE BASIS OF THEIR MERIT AND SUITABILITY, WITHOUT DISCRIMINATION OR CONCERN FOR RACE, RELIGION, ETHNICITY, COLOUR, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, AGE OR DISABILITY. WE REQUEST THE DISCLOSURE OF OUR CLIENT'S DIVERSITY POLICIES AND HAVE SPECIFIC CONDITIONS RELATING TO THIS ON OUR BOOKING TERMS (SEE SECTION 12).

IMPORTANCE OF LANGUAGE

WE ARE PROUD TO REPRESENT TALENT WITH A WIDE RANGE OF IDENTITIES. THEREFORE IT IS VITAL WE ARE CONSIDERATE AND RESPECTFUL AND USE LANGUAGE TO ENSURE OUR TALENT ARE TREATED WITH RESPECT AND KINDNESS. IT IS IMPORTANT TO REMEMBER WE ARE ALL HUMAN AND MISTAKES DO AND WILL HAPPEN, SO IT MUST BE OUR INTENTION TO KEEP GROWING, LEARNING AND BE WILLING TO APOLOGISE WHILST MAKING SURE IT DOESN’T HAPPEN AGAIN.

FEAR OF GETTING IT WRONG IS WHAT CAN OBSTRUCT LEARNING AND EMPATHY-BUILDING BETWEEN INDIVIDUALS AND AS AN AGENCY WE ARE NOT HERE TO POLICE OUR CLIENTS SO ARE ALWAYS OPEN TO QUESTIONS AND DISCUSSIONS.