JESS LAWRENCE is a multifaceted, digital-first content creator and writer who utilizes her platform to champion diversity and representation across fashion, streetwear and challenge the industry at large. Jess is pivotal in the London sneaker scene, having worked with brands such as Jordan Brand, Nike London, Net A Porter, YOOX, eBay Sneakers, Tommy Hilfiger and many more.
Jess is available through Crumb Agency for brand partnerships, panel talks and presenting across fashion, streetwear and youth culture. Please find a round up below of her recent jobs we're so proud to have worked with her on, to discuss partnering with Jess please email sophie@crumbagency.com
Love,
Crumb x
JORDAN QUAI 54
Supporting the Jordan team in the iconic Quai54 event in Paris, one of the most famous basketball tournaments in the world, Jess worked on styling workshops and soaked up being surrounded by fellow sneakerheads and taking it back to where it all began, her love of basketball. As a Jordan fan since birth, Jess has her basketball-obsessed family to thank for her love of the coveted kicks which has led her to be known globally for her inimitable collection of sneakers and passionate voice on inclusivity within sneaker culture.
COMPLEX
A social and editorial partnership between Complex x eBay Sneakers and the London sneaker community, bringing the Sneaker Drop Challenge where Jess was featured as one of the sneaker experts brought in to discuss their favorite silhouettes.
JORDAN SPIDERVERSE
Jess was selected to be one of the UK's Jordan ambassadors supporting the release of the AJ1 Next Chapter, as worn by Miles in the movie Spider-Man: Across the Spider-Verse. Activated both digitally and IRL utilizing the Nike SNKRS CAM with digital posters launched across London with Jess sharing the coordinates for fans to be in the running to get a pair of the sneakers, with the silhouette selling out within minutes.
eBay Swap Shop
Jess was one of the chosen eBay Sneakers ambassadors to promote their Swap Shop event with Jess featuring in the campaign, social activation, and hosting a panel talk at the launch event. Activated across Instagram, TikTok, press/PR, and a DOOH campaign alongside Jess providing a curated edit of her fave sneakers available on the platform.
