A proud moment for us all at Crumb HQ has been seeing our girl SAKEEMA feature on the current campaign for CK Neutrals.
Part of this is a beautiful film celebrating some incredible women including Sakeema. Gone are the days of one body type featuring in this sort of advertising and that's something at Crumb we passionately celebrate.
The campaign features an inspiring poem by Sophia Thakur which we wanted to share for you here:
When we save our confidence from its silence,
and give our skin licence to live louder,
our bodies become home to such beauty and power.
When we choose to be proud of the painting in the mirror;
our shape, our face, and figure.
We deliver a river into the hands of our ocean
that waits to drape our frames with the finest of waves.
So, find your place.
Centre stage of your story.
Move into your glory.
Your spotlight.
Your groove.
Your body will always be perfect to choose,
because nobody can wear your body better than, you.
Thanks to all involved in this stunning campaign, it means a lot:
