We're all in need of a little escapism at the moment and X Box delivered that in bucketloads on their new ad 'Us Dreamers' featuring a 3D scanned vignette of Crumb Human, VELVETEEN, alongside Daniel Kaluuya (Academy award nominated actor from blockbusters like “Get Out” and “Black Panther”).
Produced by the US team at McCann, the team behind the ad explain :
'As we approach the launch of a new generation of gaming, there comes a renewed source of joy and inspiration for gamers around the world. We invite you to come on this journey with us. To dream of more vibrant and living gaming worlds. To dream of being instantly transported to your games at blazingly fast speeds. To dream of discovering your full gaming potential through high visual fidelity and even higher framerates, never experienced on consoles before.
With the all-new Xbox family of consoles launching worldwide on November 10, 2020, no matter how ambitious the dream, the power exists to turn your dreams into reality'
